Before designing the outside, I strive to understand the inside.
Crafting a package involves a complexity that may not be immediately apparent. The essence of a package lies in maintaining a seamless, natural appearance—as if it were conceived simultaneously with the product it encompasses. However, reality dictates a different order of events: the product is always the precursor, and the packaging follows suit. Every packaging creation commences with an initial concept that is metamorphosed into a 2D blueprint, later transitioning into a tangible 3D form. Alongside tailoring the design to suit the package, considerations such as color, weight, shape, material, and other factors play crucial roles in the process.
DARREN WOTHERSPOON DESIGN
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